Frontiers in Management Research

Download PDF (333.2 KB) PP. 157 - 164 Pub. Date: October 1, 2019

DOI: 10.22606/fmr.2019.34003

• Danmei Zhang^*
  Division of Tourism Management, Shanghai University School of Management, Shanghai, China

This paper takes Ctrip's online reviews as the research sample, comprehensively uses ROST Content Mining 6 software and content analysis method to analyze the characteristics of visitors' comments after staying in Xitang homestay, in order to understand the core demand tendency of visitors to Xitang homestay. The study finds that, in terms of both positive and negative reviews, tourists pay the most attention to the facilities of the rooms, geographical location and service attitude of the landlord. Among them, they most concerned about the facilities of the rooms. On this basis, relevant suggestions are put forward to help improve the service quality of Xitang's homestay.

Text analysis, homestay, commentary characteristics

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